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Filming live · Limited seats
A live documentary studio

Anyone can fake it now. That's exactly why real is worth more than ever.

A picture tells a thousand words. Video tells it in seconds. And now AI can fake both, which makes one thing more valuable than everything else: a real person, saying a real thing, in front of a real room.

Undeniably Iconic Conversations.

See what we film
How this started

We came to tell women's stories. Then something happened.

I built this studio to film the real conversations behind women building businesses. Not the highlight reel, the actual journey, the doubt, the reinvention, the decisions made before confidence arrived. Filmed live, in front of a room, because that's where the truth comes out.

Then something we didn't plan: people kept watching, and kept asking, "can you do this for us?" Organisations wanted their people filmed this way. Founders wanted trailers like mine. So now the same format, the same crew, the same honesty, works beyond our own stage too.

It turns out everyone's tired of polished. What they want is real.

Why this exists

The gap isn't ambition. It's architecture.

£250bn

Could be added to the UK economy if women started and scaled businesses at the same rate as men. (The Rose Review)

1%

Of women-led businesses ever reach seven figures. Not for want of ambition, but for want of a blueprint.

We've been conditioned to build homes, not empires. This is where that changes.

In the room

Real women. Real rooms. Filmed live.

The flagship

The Undeniable Day

A live studio day where established women in business tell the truth about what it actually took, in front of a room of women standing at their own next threshold. You don't just watch. You take part, and you leave with your own next step named out loud, on camera.

01

You're in the room

Not an audience in the dark. A small, filmed, protected room where the honest version gets said out loud.

02

Lunch with a guest

A seat at a small table with one of the day's interviewees. Ask her anything. This is where introductions actually happen.

The ticket
£97

Per seat, full day, food and drink from arrival to close. £147 for two, time-limited. No VIP tier, every seat in this room is the same seat.

Built something real yourself? Apply to be a guest interviewee instead.

  • Write down what's stuck. Leave it behind, it doesn't come home with you.
  • Say who you're becoming. Out loud, on camera, kept forever.
  • Write yourself a letter. We'll post it back to you in six weeks.
  • Take a stranger's note. Leave one of your own.
Join us in the room
Seen in practice
"

I met Carol. Carol introduced me to somebody else. From that, I've gone away and started my business.

Attendee, second production day
And because you kept asking

The same format, for you.

Hire the studio

The full live-audience format, brought to your organisation or community. Your people, your stories, filmed with the same honesty, for recruitment, culture, shareholders, or your own audience. From £7,500.

Bring us to yours

The Undeniable Trailer

A professionally produced trailer built around your story alone. A cinematic minute of music and words, or a face-to-camera piece with real creative direction. From £4,000.

Start a conversation

Tell your story on ours

Built something real? We selectively invite women in business to share their actual journey on camera. No fee to appear, no selling from the stage, just the truth, told properly.

Apply to be a guest
Behind the camera

Real pedigree, not just real stories.

Every production is produced by Carol Evans and directed by Tim Max Hetherington, a globally renowned, multi award-winning creative director with over 20 years filming documentaries, campaigns and brand stories across the world. No gloss. No fakery. Just truth, captured beautifully.

Discover more about the people behind the camera

As featured in
MSNBdailyWarwickshire WorldAuthority MagazineBusiness in the Midlands
Iconic Impact Studios

Real people. Real rooms. Filmed live.

Whichever side of the camera you belong on, there's a door here for you.