You've built something real. It's time your story was told properly.
Iconic Impact Studios is documenting the real conversations behind women building and scaling businesses. Not the highlight reel. Not the polished version. The truth, as it's actually lived.
Undeniably Iconic Conversations, Shaped by Women.
Apply nowFor generations, women have been encouraged to build security, not scale. There's nothing wrong with security. But it's also meant many women quietly build smaller than their capability, their ideas, and their ambition could allow.
More women are starting businesses than ever. Comparatively few scale them the way men do. Not because of intelligence, vision or determination, because the visible models of leadership they see rarely show the full reality of the journey, the doubts, the reinventions, the confidence that arrives after the decision's already been made.
"People only see where you are now. They don't see the journey you've been on."
Come and tell it properly, maybe for the first time.
The women who've sat in this chair before you have talked about things most stages never make room for. A suicide attempt. Fraud that nearly took the business down entirely. An accident that nearly took someone they loved. These aren't stories we go looking for, they're what happens when a room is actually safe enough for someone to stop performing.
You don't need a story like that to belong here. You need the willingness to tell your actual one, whatever shape it takes, the obstacles, the moments that nearly broke you, and what you learned that got you through.
Because when you share what it really cost, and what you did with it, another woman watching realises her own struggle isn't a sign she's failing. It's part of the process. That's how we make scaling a business as normal as building a home.
Not a highlight reel. The real one.
- The point where the business outgrew its original structure
- The decisions made before confidence fully arrived
- The identity shifts required to lead at a higher level
- The systems and standards that let growth stabilise
- The doubt, recalibration and reinvention behind the visible success
- The lessons and resilience you'd want another woman to have, before she needs them
Not rehearsed interviews. Real, thoughtful conversations about leadership, lived experience, and what it actually takes to build something that lasts.
Not gurus. Women who just get on and do the job.
We're not looking for polish or a follower count. We're looking for women who've built something credible, often around and beyond six or seven figures, who are operating at leadership and decision-making level, who've navigated real turning points, and who are willing to speak honestly rather than perform success.
Alignment with the mission matters far more than perfection.
One day. Fully present, fully real.
- Before: a short call with Carol to shape the direction of your conversation
- On the day: present 10:00am–5:15pm, briefing folds in naturally as the room fills
- Host a small-group lunch table, real conversation with attendees, not a stage moment
- Your own filmed interview, on the studio floor
- Informal time with the audience across the day
- Promote your involvement to your own audience beforehand, we provide the materials
- Join Carol for one or two live sessions in the run-up to the event, helping bring your audience along
- Share the episode with your own audience once it's released
There is never a cost to take part. In return, we ask you to help us reach your own audience too, materials provided, this is a collaboration, not a one-way booking.
If you'd like a professionally edited, multi-camera version of your own interview to keep, that's available as an optional add-on, directed by Tim Max Hetherington, a multi award-winning creative director who's filmed for some of the biggest companies and agencies in the world. It's decided on this application, non-binding, and confirmed properly on a short call before your production day.
This is the room, and the crew, your interview would actually be filmed in.
See it before you apply, real interview excerpts from a production day.
Women who've already trusted us with their story.
Choose your city, or all of them.
Production days run across the UK. Tell us where works for you on the application, there's no wrong answer.
What people actually ask
Is there a fee to appear as a guest?
No. There is never a fee to appear. If you'd like a professionally edited, multi-camera version of your own interview afterwards, that's available as an optional add-on, decided on this application and confirmed on a short call before the event.
What happens after I apply?
Applications are reviewed for alignment with the mission, not polish or follower count. If you're a fit, Carol will invite you to a short call to shape the direction of the conversation before confirming your production day.
Can I choose which city I'm filmed in?
Yes. Production days run across the UK, currently Leamington Spa, Newcastle, London and Manchester. You can select your preferred city, or indicate you're open to any of them, on the application.
Carol Evans
Business strategist, documentary host, and founder of Iconic Impact Studios. Across more than three decades working across hospitality, healthcare and private enterprise, including securing a €16m investment proposal for her own venture, one pattern became impossible to ignore: people see where women arrive. They rarely see what it took to get there. Iconic Impact Studios exists to bring that part into the open.
This isn't an audition. It's the start of a conversation.
Tell us a little about your journey below. If it feels aligned, Carol will follow up personally.
