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Newcastle · The Tyne Suite, Dakota Hotel · Date to be announced

You already know how to succeed. Nobody's shown you how to grow past this version of it.

The only question is what that next level actually is, and how you get there.

Shaped by women.

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This is a live studio day of real, raw, undeniable conversation.

You'll feel it in your body first, the recognition of where you are in her story. Then the clarity, of what you want, of what's aligned to you. Then the who you need to be, and the permission to go first.

To break through this level to the next. To lead the way.

We've been conditioned to build homes, not empires. This is where that changes.

See the format

Real conversations, filmed live.

Watch excerpts from previous Iconic Impact Studios interviews and experience the honesty, depth and production quality before you step into the room.

Why this exists

£250bn

Could be added to the UK economy if women started and scaled businesses at the same rate as men. (The Rose Review)

Just 1% of women-led businesses ever reach seven figures. Not because of ambition. Because of architecture.

You don't just watch

Four things you'll do with your own hands.

  • Write down what's stuck. Leave it behind, it doesn't come home with you.
  • Say who you're becoming. Out loud, on camera, kept forever.
  • Write yourself a letter. We'll post it back to you in six weeks.
  • Take a stranger's note. Leave one of your own.
The room itself

Filmed in the Tyne Suite at Dakota Newcastle.

Dakota is one of the UK's most striking boutique hotel brands, and the Tyne Suite is a seriously beautiful room with full production infrastructure built in. Intimate, dark, luxurious, exactly the kind of space these conversations deserve.

Exterior of Dakota Hotel Newcastle on the quayside

Dakota Newcastle, on the quayside.

Getting there is easy, parking on site at the hotel, or a short taxi ride or walk from Newcastle Central station.

The Undeniable Day

One seat. One afternoon. One thing named out loud.

You leave having sat at a small lunch table with one of today's guests, named the one thing actually holding your business back, and watched the room's "I am" film together over a closing glass of fizz.

Every seat in this room is the same seat.

£97 Standard, per seat
  • Full day, 10:00am–5:15pm, at the Tyne Suite, Dakota Newcastle
  • Food and drink, arrival to close
  • A lunch seat with one of today's guests
  • Your moment in the "I am" film

£147 for two, time-limited, so nobody walks in alone. No premium tier, no VIP seating, no way to buy your way closer to the room's most honest moments. Every ticket gets the same day.

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Before you book

What people actually ask

What is The Undeniable Day?

A live studio day for women who've already built a real business and are looking for their next move. Held at the Tyne Suite, Dakota Newcastle, from 10:00am to 5:15pm, it includes live filmed interviews with women who've made that same shift, a lunch seat with one of the day's guests, and a closing film where every attendee names their own next step on camera.

How much does a ticket cost?

Standard tickets are £97 per seat. A time-limited duo ticket is available for £147 for two. There's no premium or VIP tier, every ticket includes the same full day.

Do I have to come alone?

No. The £147 duo ticket lets you bring someone for a limited time, so nobody has to walk into the room by themselves.

How do I get to Dakota Newcastle?

Dakota is on the Newcastle quayside, with parking available on site at the hotel, or it's a short taxi ride or walk from Newcastle Central station.

Is there a guarantee?

You're being filmed, that's part of being here, and it's not something to just accept, it's something you can trust. Every conversation is directed by Tim Max Hetherington, a multi award-winning creative director who's filmed for some of the biggest companies and agencies in the world. The same standard, in this room, for you.

Attendee, second production day

"I met Carol. Carol introduced me to somebody else. From that, I've gone away and started my business."

"You've got to be in the room to experience the uplift."

What the room feels like

Hear it from the women who were there.

The Undeniable Day

This is more than a podcast. More than an event. It's a room that stays with you.

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LocationThe Tyne Suite, Dakota Newcastle
DateTo be announced
Time10:00am–5:15pm